Diversifying cashflow in Retailing
In the retailing sector, revenues or income generation usually comes in limited forms.
Your retail strategy determines how extensive your source of revenue accrues to your company.
Shelve space leasing, aisle slots, margins on product sales from third party suppliers , loyalty
membership cards, monetization of mined data with targeted marketing.
What Is a Private Brand?
If you run a super center supermarket, it is mandatory you equally invest in a generic private branding in
certain goods.
Walmart, Metro and Costco to a large extent has leaned heavily on this to ensure they stay competitive
to consumers. Items such as spaghetti, almond nuts, staples, casual apparel, lamps, gifts.
This has positively impacted their income margins. As this removes any additional overheads on advertising ,
promotion.
Which has given them greater profit margins. Since this items are likely to be purchased multiple times in a day
or within a week. This way manufacturers and suppliers remain in check, in maintaining price stability.
Sourcing for reliable and credible suppliers can be quite a task for retailers. Global sourcing with a reliable partner
can successfully achieve the desired goals
